The Choice: 1. Calories: 410 kcal; Fat: 26 g; Cholesterol: 90 mg. 2. Calories: 560 kcal; Fat: 44 g; Cholesterol: 150 mg. 1. Bison ribeye (High Plains, LLC) independent lab study, separate lean and fat, trimmed to 1/8 in fat, raw. 2. USDA data for beef ribeye, separable lean and fat, trimmed to 1/8 in fat, prime, raw. High Plains Bison Ribeye has 410 calories, 26 g of fat and 90 mg of cholesterol compared to 563 calories, 44 g of fat and 150 mg of cholesterol in beef ribeye. 26% fewer calories. 40% less fat. 40% less cholesterol compared to USDA data for beef ribeye. The smart choice. All natural (minimally processed, no artificial ingredients). Always. No hormones (The USDA does not permit the use of hormones in raising bison). No antibiotics. Delicious for grilling. Chilled Exclusively by Air: Raised naturally without hormones (The USDA does not permit the use of hormones in raising bison) or antibiotics, out 100% pure bison is Chilled Exclusively by Air and humanely processed under strict guidelines to provide the best tasting, highest quality meats. US inspected and passed by Department of Agriculture. Highplainsbison.com. Learn more at: Highplainsbison.com.